Bringing the farmer’s market to you.

With a pandemic that gave people pause about going out, Ben Gerardi felt there was more that could be done
to bring fresh food to your door.

It should always be local

Dreamt up by a concerned father, looking to provide for his family and support farms in the process, Farm Swarming has turned the key to sustainable agriculture on-demand, and fostered a thriving local economy that is resilient. Farm Swarming maintains a robust network of local farmers and shopkeepers, enabling families and their communities to flourish, stay united, and remain strong.

Farm Swarming

2020

Ben Gerardi

farm-swarming.com

Our Approach

Farm Swarming had an immediate surge in sales on launch, but supply chain issues put a strain on operations and limited its ability to scale. InVetIt worked with Ben to redesign the website and brand, improve discoverability of products and vendors for new and returning customers, a marketing strategy to keep sales volumes growing, and get deeply involved in working to solve the operational challenges that Farm Swarming faced.

Marketing Strategy

Extending our reach

  • Develop a multi-faceted marketing campaign to generate buzz through the existing customer base and encourage community sharing and sign ups.
  • Create a plan to attract popular vendors and expand Farm Swarmings product offering.

Consistency

  • Weekly cycles of promotions, reminders and awareness campaigns will help keep FS top of mind and generate consumer habits
  • This structure will lend itself to building out a subscription service, and there will be a transition strategy to move returning customers to this new service.

A Speedy Turnaround

As an active website with a vibrant community, we took a staggered approach to making improvements to both the front and back ends of the website, starting with usability improvements, leading into a new design release, then followed with the new application structure that tied orders into the supply chain management cycle. Returning customer rates are steadily increasing and consistently passing 70% week to week.

Visit Farm Swarming

New branding, packaging, and website

Operations and logistics efficiencies designed and implemented

Supply-chain management economies

Faster alone, further together

Our clients have raised venture capital and have been acquired by companies like Tesla, Microsoft and MacKenzie Childs.

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