Mike Etheridge makes an amazing flashlight.

A flashlight that stands above the competition needed brand development, package design savvy, and marketing.

Living the Problem

A U.S. Marine Corps Veteran, Mike spent thirteen years as a SWAT team operator and team commander. Many times while executing high risk search warrants, he found his operators flashlights failed at critical points of the operation or were severely under powered – putting his teammates and innocent civilians at risk.

From this experience, he transformed an idea into a well-made, rugged, bright flashlight that stays charged for two years.

Badger Industries

2008

Mike Etheridge

badgerflashlights.com

Our Approach

Mike’s focus and energy on creating the perfect flashlight left little room for marketing and brand strategy, and so he joined forces with InVetIt to take the Badger brand and elevate it to match the top-shelf quality of the flashlight. We reviewed Mike’s existing materials, and the foundation from which to structure the new brand was discovered: One. Mean. Light.

Marketing Strategy

Finding Badger’s voice

  • There is a strong fan base for high-end flashlights; win over a few and they will evangelize Badger.
  • The messaging is focused on our confidence behind the product, so social media outreach can be testimonials and reaction videos that support bold statements.

Be seen, not discovered

  • Don’t hide in search results; get in front of the customer where opinions bolster good products.
  • We developed a retail marketing kit to support in-person demonstrations of just how bright this flashlight is.
“The team at InVetIt has taken my company to the next level. I’ve been thoroughly impressed with their market insight and quick grasp of our corporate goals.”

Mike Etheridge, Founder and CEO of Badger Industries

Badger’s Future is Bright

With a transformation that includes a new brand, new website, all new packaging materials for both online and retail product sales, consistent messaging and a well-rounded marketing plan, Badger Industries has just re-launched their website and is now taking orders for their launch product, the BX-1500 tactical flashlight.

We will be keeping this case study active as we track marketing and sales during the initial release of the product.

Visit Badger Industries

Rebranded new corporate structure

Consumer brand – Badger Flashlights

B2B brand – Badger Lights

Faster alone, further together

Our clients have raised venture capital and have been acquired by companies like Tesla, Microsoft and MacKenzie Childs.

Take the next step in evolving your business by applying with InVetIt.

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